Privacy Policy
Protecting your personal data
The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to Loosen & de Graaf Holding GmbH. By means of this privacy policy, our company would like to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.
As the controller responsible for processing, Loosen & de Graaf Holding GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, such as by telephone.
1. Definitions
The privacy policy of Loosen & de Graaf Holding GmbH is based on the terminology used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance. We use the following terms in this privacy policy, among others:
- a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
- b) Data subject
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
- c) Processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
- d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.
- e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
- f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
- g) Controller
The controller is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
- h) Processor
A processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
- i) Recipient
A recipient is a natural or legal person, public authority, agency, or another body to whom personal data are disclosed, whether or not they are a third party. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
- j) Third party
A third party is a natural or legal person, public authority, agency, or body other than the data subject, the controller, the processor, and persons who, under the direct authority of the controller or the processor, are authorized to process personal data.
- k) Consent
Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them.
2. Name and address of the controller
The controller for the purposes of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions related to data protection is:
Loosen & de Graaf Holding GmbH
Wilhelmstraße 16
52070 Aachen
Germany
Tel: +49 (0) 241 91 60 96 – 0
Fax: +49 (0) 241 91 60 96 – 10
Email: info@loosendegraaf.de
Website: https://www.loosendegraaf.de
3. Cookies
Our website uses "cookies." Cookies are small data packets that do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser. Cookies can be placed by us (first-party cookies) or by third-party companies (third-party cookies). Third-party cookies enable the integration of certain services from third-party companies into websites. Cookies have various functions. Many cookies are technically necessary, as certain website features would not function without them (e.g., video playback). Other cookies may be used to analyze user behavior or for advertising purposes. Cookies that are required for the electronic communication process, to provide certain functions you have requested, or to optimize the website (e.g., cookies for measuring web traffic) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); consent can be revoked at any time. You can configure your browser to inform you about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. If further cookies and services are used on this website, you can find details in this privacy policy.
Consent with Cookiebot
Our website uses the consent technology of Cookiebot to obtain your consent for the storage of certain cookies on your device or for the use of certain technologies and to document this in a data-protection-compliant manner. The provider of this technology is Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter "Cookiebot"). When you enter our website, a connection is established to the Cookiebot servers to obtain your consent and other declarations regarding cookie usage. Subsequently, Cookiebot stores a cookie in your browser to be able to assign the consents granted or their revocation to you. The data collected in this way is stored until you ask us to delete it, delete the Cookiebot cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected. Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) (c) GDPR.
Data processing
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
4. Collection of general data and information
The website of Loosen & de Graaf Holding GmbH collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server's log files. The following can be collected: (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet Service Provider of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.
When using this general data and information, Loosen & de Graaf Holding GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack. This anonymously collected data and information is therefore evaluated by Loosen & de Graaf Holding GmbH statistically and with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.
5. Contact via the website
The website of Loosen & de Graaf Holding GmbH contains information required by law that enables quick electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the controller via e-mail or a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller is stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.
6. Comment function in the blog on the website
Loosen & de Graaf Holding GmbH offers users the opportunity to leave individual comments on specific blog posts on a blog located on the controller's website. A blog is a portal maintained on a website, generally accessible to the public, in which one or more persons, known as bloggers or web bloggers, can post articles or write down thoughts in so-called blog posts. Blog posts can generally be commented on by third parties.
If a data subject leaves a comment on the blog published on this website, information about the time the comment was entered as well as the username (pseudonym) chosen by the data subject will be stored and published in addition to the comments left by the data subject. Furthermore, the IP address assigned by the data subject's Internet Service Provider (ISP) is also logged. This storage of the IP address takes place for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. The storage of this personal data is therefore in the controller's own interest, so that they could potentially exculpate themselves in the event of a legal violation. This collected personal data will not be passed on to third parties unless such disclosure is required by law or serves the legal defense of the controller.
7. Routine erasure and blocking of personal data
The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or as provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.
If the storage purpose ceases to apply or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal requirements.
8. Rights of the data subject
a) Right to confirmation
- b) Right of access
- Any person affected by the processing of personal data has the right granted by the European legislator to obtain, at any time and free of charge, information from the controller about the personal data stored about them and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:
- the purposes of the processing
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
- the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
- the existence of the right to lodge a complaint with a supervisory authority
- where the personal data are not collected from the data subject: any available information as to their source
- the existence of automated decision-making, including profiling, referred to in Article 22 (1) and (4) GDPR and, at least in these cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject
- Furthermore, the data subject has the right to obtain information as to whether personal data has been transferred to a third country or to an international organization. Where this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer.
- If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.
- c) Right to rectification
Any person affected by the processing of personal data has the right granted by the European legislator to obtain the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right to have incomplete personal data completed, including by means of providing a supplementary statement, taking into account the purposes of the processing. If a data subject wishes to exercise this right of rectification, they may contact an employee of the controller at any time.
- d) Right to erasure (right to be forgotten)
Any person affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, provided that one of the following grounds applies and as long as the processing is not necessary: If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored by Loosen & de Graaf Holding GmbH, they may contact an employee of the controller at any time. The employee of Loosen & de Graaf Holding GmbH will ensure that the request for erasure is complied with immediately. If the personal data has been made public by Loosen & de Graaf Holding GmbH and our company as the controller is obliged to erase the personal data pursuant to Art. 17 (1) GDPR, Loosen & de Graaf Holding GmbH shall take reasonable steps, including technical measures, taking into account the available technology and the cost of implementation, to inform other controllers processing the published personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. The employee of Loosen & de Graaf Holding GmbH will arrange the necessary measures in each individual case.
- The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.
- The data subject withdraws consent on which the processing is based according to Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, and there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
- The personal data has been processed unlawfully.
- The erasure of personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
- The personal data was collected in relation to information society services offered in accordance with Art. 8 (1) GDPR.
- e) Right to restriction of processing
- Any person affected by the processing of personal data has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
- If one of the above-mentioned conditions is met and a data subject wishes to request the restriction of personal data stored by Loosen & de Graaf Holding GmbH, they may contact an employee of the controller at any time. The Loosen & de Graaf Holding GmbH employee will arrange for the restriction of processing.
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful, the data subject opposes the erasure of the personal data, and requests the restriction of their use instead.
- The controller no longer needs the personal data for the purposes of the processing, but the data subject requires them for the establishment, exercise, or defense of legal claims.
- The data subject has objected to the processing pursuant to Art. 21(1) GDPR and it is not yet certain whether the legitimate grounds of the controller override those of the data subject.
- f) Right to data portability
- Any person affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR, or on a contract pursuant to point (b) of Article 6(1) GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
- Furthermore, when exercising their right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.
- To exercise the right to data portability, the data subject may contact an employee of Loosen & de Graaf Holding GmbH at any time.
- g) Right to object
- Any person affected by the processing of personal data has the right granted by the European legislator to object at any time, on grounds relating to their particular situation, to the processing of personal data concerning them which is based on point (e) or (f) of Article 6(1) GDPR. This also applies to profiling based on these provisions.
Loosen & de Graaf Holding GmbH will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims. If Loosen & de Graaf Holding GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Loosen & de Graaf Holding GmbH to the processing for direct marketing purposes, Loosen & de Graaf Holding GmbH will no longer process the personal data for these purposes. Furthermore, the data subject has the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them by Loosen & de Graaf Holding GmbH for scientific or historical research purposes or for statistical purposes pursuant to Art. 89(1) GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest. To exercise the right to object, the data subject may contact any employee of Loosen & de Graaf Holding GmbH directly. In the context of the use of information society services, the data subject is also free to exercise their right to object by automated means using technical specifications, notwithstanding Directive 2002/58/EC.
- h) Automated individual decision-making, including profiling
- Any person affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing—including profiling—which produces legal effects concerning them or similarly significantly affects them, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.
If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is based on the data subject's explicit consent, Loosen & de Graaf Holding GmbH shall take appropriate measures to safeguard the data subject's rights and freedoms and legitimate interests, which include at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision. If the data subject wishes to exercise rights concerning automated decision-making, they may contact an employee of the controller at any time.
- i) Right to withdraw consent under data protection law
- Any person affected by the processing of personal data has the right granted by the European legislator to withdraw their consent to the processing of personal data at any time.
- If the data subject wishes to exercise their right to withdraw consent, they can contact an employee of the controller at any time.
9. Data protection for applications and in the application process
The controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is a social meeting place operated on the internet, an online community that generally allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or allows the internet community to provide personal or company-related information. Facebook allows users of the social network to, among other things, create private profiles, upload photos, and network via friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is accessed, the internet browser on the data subject's information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific subpage of our website is being visited by the data subject.
If the data subject is logged into Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject is visiting with each access to our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
Through the Facebook component, Facebook always receives information that the data subject has visited our website if the data subject is logged into Facebook at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of this information to Facebook is not desired by the data subject, they can prevent the transmission by logging out of their Facebook account before accessing our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. Furthermore, it explains the settings Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
11. Data protection provisions regarding the deployment and use of Google AdSense
The controller has integrated Google AdSense on this website. Google AdSense is an online service that facilitates the placement of advertisements on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows for interest-based targeting of the internet user, which is implemented by generating individual user profiles.
The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. Cookies have already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, is accessed, the internet browser on the data subject's information technology system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and commission settlement. As part of this technical process, Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements.
As previously mentioned, you can prevent our website from setting cookies at any time by adjusting your internet browser settings accordingly, thereby permanently objecting to the setting of cookies. Such a setting in your internet browser would also prevent Alphabet Inc. from setting a cookie on your information technology system. Furthermore, cookies already set by Alphabet Inc. can be deleted at any time via your internet browser or other software programs.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in websites to enable log file recording and log file analysis, which allows for statistical evaluation. Based on the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by a person and which links were clicked by that person. Tracking pixels are used, among other things, to evaluate visitor traffic on a website.
Via Google AdSense, personal data and information, including the IP address necessary for the collection and billing of displayed advertisements, are transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may share this personal data collected through the technical process with third parties.
Google AdSense is explained in more detail at this link https://www.google.de/intl/en/adsense/start/.
12. Data protection provisions regarding the deployment and use of Google Analytics (with anonymization function)
The controller has integrated the Google Analytics component (with an anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the gathering, collection, and evaluation of data regarding the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a person came from (so-called referrers), which subpages of the website were accessed, or how often and for what duration a subpage was viewed. Web analysis is primarily used for the optimization of a website and for the cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
For web analysis via Google Analytics, the controller uses the suffix “_gat._anonymizeIp”. By means of this suffix, your IP address is truncated and anonymized by Google if access to our websites occurs from a member state of the European Union or another contracting state to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.
Google Analytics sets a cookie on your information technology system. We have already explained what cookies are above. By setting the cookie, Google is enabled to analyze the use of our website. Each time you access one of the individual pages of this website operated by the controller and on which a Google Analytics component has been integrated, your internet browser is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as your IP address, which serves Google, among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements.
The cookie is used to store personal information, such as the access time, the location from which access originated, and the frequency of your visits to our website. Each time you visit our website, this personal data, including the IP address of the internet connection you use, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.
As previously mentioned, you can prevent our website from setting cookies at any time by adjusting your internet browser settings accordingly, thereby permanently objecting to the setting of cookies. Such a setting in your internet browser would also prevent Google from setting a cookie on your information technology system. Furthermore, cookies already set by Google Analytics can be deleted at any time via your internet browser or other software programs.
Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics relating to the use of this website, as well as the processing of this data by Google. To do this, the data subject must download and install a browser add-on at the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject's information technology system is deleted, formatted, or reinstalled at a later time, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, there is the option of reinstalling or reactivating the browser add-on.
Further information and Google's applicable data protection provisions can be accessed at https://www.google.de/intl/en/policies/privacy/ and at http://www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/en_us/analytics/.
13. Data protection provisions regarding the use and application of Google Remarketing
The controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to internet users who have previously visited the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently display interest-based ads to the internet user.
The operating company for Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing allows us to display advertisements via the Google advertising network or to have them displayed on other websites that are tailored to the individual needs and interests of internet users.
Google Remarketing sets a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to recognize the visitor to our website when they subsequently visit websites that are also members of the Google advertising network. With each visit to a website on which the Google Remarketing service has been integrated, the data subject's internet browser automatically identifies itself to Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address or the user's browsing behavior, which Google uses, among other things, to display interest-based advertising.
Personal information, such as the websites visited by the data subject, is stored via the cookie. Each time our websites are visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.
As described above, the data subject can prevent the setting of cookies by our website at any time by adjusting the settings of their internet browser accordingly, thereby permanently objecting to the setting of cookies. Such a setting in the internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must access the link https://www.google.de/settings/ads from each of the internet browsers they use and make the desired settings there.
Further information and Google's applicable data protection provisions can be accessed at https://www.google.de/intl/en/policies/privacy/.
14. Data protection provisions regarding the use and application of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google search results and within the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords, which trigger an ad in Google's search results only when the user uses the search engine to retrieve a keyword-relevant search result. Within the Google advertising network, ads are distributed across topic-relevant websites using an automatic algorithm and in accordance with the previously defined keywords.
The operating company for Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on third-party websites and in the search results of the Google search engine, as well as to display third-party advertising on our website.
If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the data subject's information technology system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. Provided the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart of an online shop system, were accessed on our website. Through the conversion cookie, both we and Google can track whether a data subject who reached our website via an AdWords ad generated revenue, i.e., completed or canceled a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We use these visit statistics to determine the total number of users who were directed to us via AdWords ads, i.e., to determine the success or failure of the respective AdWords ad and to optimize our future AdWords ads. Neither our company nor other Google AdWords advertising clients receive information from Google that could be used to identify the data subject.
Personal information, such as the web pages visited by the data subject, is stored via the conversion cookie. Consequently, with every visit to our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.
As previously described, data subjects can prevent the setting of cookies by our website at any time by adjusting their internet browser settings accordingly, thereby permanently objecting to the setting of cookies. Such a setting in the internet browser used would also prevent Google from placing a conversion cookie on the data subject's information technology system. Additionally, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.
Furthermore, data subjects have the option to object to interest-based advertising by Google. To do this, the data subject must access the link https://www.google.de/settings/ads from each of the internet browsers they use and adjust the desired settings there.
Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/en/policies/privacy/.
15. Privacy policy regarding the use and application of Google Maps
The controller has integrated Google Maps into this website. Google Maps is a service for displaying maps and location markers, which allows users to better visualize addresses geographically. In addition to the IP address and geographic location, the service may also collect other data required by Google for the Google Maps service and transmit it to Google's servers. The separate privacy policy of Google Inc. applies to this.
The operating company for Google Maps services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Google Maps is used to improve the user experience when navigating and interpreting addresses and maps. On this website, Google Maps is used to display addresses as map markers, making it easier for users to understand the spatial location of the provided addresses.
Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.
16. Privacy policy regarding the use and application of Google Fonts
The controller has integrated Google Fonts into this website. Google Fonts is a service for displaying alternative fonts, which offers the user a harmonious website presentation. In addition to the IP address, the service may also collect other data required by Google for the Google Fonts service and transmit it to Google's servers. The separate privacy policy of Google Inc. applies to this.
The operating company for Google Fonts services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Fonts is to provide a better user experience when navigating and viewing this website.
Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.
17. Privacy policy regarding the use and application of reCAPTCHA
The controller has integrated reCAPTCHA into this website. reCAPTCHA is a service used to distinguish whether input in forms is made by a natural person or abusively by mechanical and automated processing. In addition to the IP address, the service may also collect other data required by Google for the reCAPTCHA service and transmit it to Google's servers. The separate privacy policy of Google Inc. applies to this.
The operating company for Google reCAPTCHA services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of reCAPTCHA is to ensure data protection, data security, and data integrity for the (contact) forms available on our website.
If you do not agree to the use of this service to verify your identity as a natural person, you can alternatively send us an email at info@loosendegraaf.de.
Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.
18. Privacy policy regarding the use and application of LinkedIn
The controller has integrated components of the LinkedIn Corporation into this website. LinkedIn is an internet-based social network that allows users to connect with existing business contacts and make new ones. More than 400 million registered individuals use LinkedIn in over 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
The operating company of LinkedIn is the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. For privacy matters outside the USA, LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible.
Each time our website is accessed, provided it is equipped with a LinkedIn component (LinkedIn plug-in), this component prompts the browser used by the data subject to download a corresponding representation of the component from LinkedIn. Further information on LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn receives information about which specific subpage of our website is being visited by the data subject.
If the data subject is logged into LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject is visiting each time they access our website and for the entire duration of their stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the data subject's respective LinkedIn account. If the data subject clicks on a LinkedIn button integrated into our website, LinkedIn assigns this information to the data subject's personal LinkedIn user account and stores this personal data.
LinkedIn receives information that the data subject has visited our website via the LinkedIn component whenever the data subject is logged into LinkedIn at the time they access our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before accessing our website.
LinkedIn offers the option to unsubscribe from email messages, SMS messages, and targeted ads, as well as to manage ad settings, at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame, which may set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn's current privacy policy is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at https://www.linkedin.com/legal/cookie-policy.
19. Data protection provisions regarding the use and application of Xing
The controller has integrated Xing components on this website. Xing is an internet-based social network that allows users to connect with existing business contacts and make new ones. Individual users can create a personal profile on Xing. Companies can, for example, create company profiles or publish job offers on Xing.
The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.
Each time one of the individual pages of this website, which is operated by the controller and on which a Xing component (Xing plug-in) has been integrated, is accessed, the internet browser on the data subject's information technology system is automatically prompted by the respective Xing component to download a representation of the corresponding Xing component from Xing. Further information on Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website is being visited by the data subject.
If the data subject is logged into Xing at the same time, Xing recognizes which specific subpage of our website the data subject is visiting each time they access our website and for the entire duration of their stay on our website. This information is collected by the Xing component and assigned by Xing to the data subject's respective Xing account. If the data subject clicks on one of the Xing buttons integrated into our website, such as the "Share" button, Xing assigns this information to the data subject's personal Xing user account and stores this personal data.
Xing receives information that the data subject has visited our website via the Xing component whenever the data subject is logged into Xing at the time they access our website; this occurs regardless of whether the data subject clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, they can prevent the transmission by logging out of their Xing account before accessing our website.
The data protection provisions published by Xing, which can be accessed at https://www.xing.com/privacy, provide information on the collection, processing, and use of personal data by Xing. Furthermore, Xing has published data protection notices for the XING share button at https://www.xing.com/app/share?op=data_protection.
20. Data protection provisions regarding the deployment and use of Jetpack for WordPress
The controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers the operator of a website based on WordPress additional functions. Among other things, Jetpack allows the website operator to see an overview of the site's visitors. By displaying related posts and publications or the option to share content on the site, it is also possible to increase visitor numbers. In addition, security functions are integrated into Jetpack, so that a website using Jetpack is better protected against brute-force attacks. Jetpack also optimizes and speeds up the loading of images integrated into the website.
The operating company of the Jetpack plug-in for WordPress is Aut O’Mattic A8C Ireland Ltd., Business Centre, No.1 Lower Mayor Street, International Financial Services Centre, Dublin 1, Ireland.
Jetpack sets a cookie on the data subject's information technology system. What cookies are has already been explained above. Each time one of the individual pages of this website, which is operated by the controller and on which a Jetpack component has been integrated, is called up, the internet browser on the data subject's information technology system is automatically prompted by the respective Jetpack component to transmit data to Automattic for analysis purposes. As part of this technical process, Automattic receives information about data that is subsequently used to create an overview of website visits. The data obtained in this way is used to analyze the behavior of the data subject who has accessed the controller's website and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component will not be used to identify the data subject without first obtaining separate, explicit consent from the data subject. The data is also made available to Quantcast. Quantcast uses the data for the same purposes as Automattic.
As described above, the data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the internet browser used, thereby permanently objecting to the setting of cookies. Such a setting in the internet browser used would also prevent Automattic/Quantcast from setting a cookie on the data subject's information technology system. In addition, cookies already set by Automattic can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option to object to and prevent the collection of data generated by the Jetpack cookie related to the use of this website, as well as the processing of this data by Automattic/Quantcast. To do this, the data subject must press the opt-out button at the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.
However, setting the opt-out cookie may result in the controller's website no longer being fully usable by the data subject.
The applicable data protection provisions of Automattic can be accessed at https://automattic.com/privacy/. The applicable data protection provisions of Quantcast can be accessed at https://www.quantcast.com/privacy/.
21. Legal basis for processing
Art. 6(1)(a) GDPR serves as the legal basis for our company for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data, or other vital information had to be passed on to a doctor, hospital, or other third party. In that case, the processing would be based on Art. 6(1)(d) GDPR.
Finally, processing operations may be based on Art. 6(1)(f) GDPR. This legal basis is used for processing operations that are not covered by any of the aforementioned legal bases if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. The legislator took the view that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47, sentence 2 GDPR).
22. Legitimate interests in processing pursued by the controller or a third party
If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.
23. Duration for which personal data is stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. After the period has expired, the corresponding data is routinely deleted, provided it is no longer required for the fulfillment or initiation of a contract.
24. Statutory or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision
We would like to inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may result from contractual provisions (e.g., information about the contractual partner).
In some cases, it may be necessary for a contract to be concluded for a data subject to provide us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.
Before providing personal data, the data subject must contact one of our employees. Our employee will clarify to the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.
25. Existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling.
This privacy policy was created using the privacy policy generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as an external data protection officer in Leipzig, in cooperation with data protection attorney Christian Solmecke.
26. Hosting
We host our website content with the following provider: Webflow
The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter "Webflow"). When you visit our website, Webflow collects various log files, including your IP addresses. Webflow is a tool for creating and hosting websites. Webflow stores cookies or other recognition technologies that are necessary for the display of the site, the provision of certain website functions, and the assurance of security (necessary cookies). For details, please refer to Webflow's privacy policy: https://webflow.com/legal/eu-privacy-policy. The use of Webflow is based on Art. 6(1)(f) GDPR. We have a legitimate interest in ensuring our website is displayed as reliably as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://webflow.com/legal/eu-privacy-policy. The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/6365.Data processing
We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

